Case Study

Sales team restructure
delivers 189% growth

Cyber Security | Staff Augmentation

Cyber Security Software Solutions Startup, USA

Situation

The firm’s sales structure consisted of only full cycle account executives and sales development representatives in Washington DC and San Francisco. The existing team had a a high staff turnover rate and as a result, the sales pipeline did was not sufficient for the growing start-up.

To reduce staff turnover and increase product demos, the firm wanted to build out three inside sales offices across the country. This was a top down build out placing the Director first, then five inside sales people, then 10.

We were given a three-month timeframe to complete phase one. Phase once included confirming new locations, hiring a director and also the first five employees.

The solution

Extensive market research was conducted to identify suitable locations taking into account the location cost, available talent pool, standard of living, average salaries for the positions required, and proximity to college campuses. We also looked at the tech community within each location and considered relocation expenses for each of the potential locations before presenting to the firm.

Result

Following our research the firm decided on new business locations in Phoenix, Dallas, and Charlotte. We had also been working on a long-list of suitable candidates for the director positions and after 5 interview, 3 hires were made. We subsequently built out the team of SDRs and the impact of a new sales structure resulted in growth of 189%.

Quote

I’ve been working with Cybernetc for over 1.5 years now and they’ve placed 60+ candidates in that time. Their consultative approach to our rapid recruitment has helped steer us in the right direction and find some niche candidates that other recruiters struggle to find.

My job would be a lot more difficult without the flexible schedule to pick up the phone and chat whenever needed and it has made a significant impact on our hiring targets.

The Cybernetic team have helped us identify the right locations for us to set up new offices, and directly placed each new director for these new locations, resulting in a smooth transition for team build out.”

-Head of Talent Acquisition

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