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Our client in the Health Tech space is looking for a Lead Generation Marketing Director!

Over the past 24 months they’ve entered a new growth trajectory steaming from the Workspaces vertical, growing from 30 to 90 people, tripling and doubling ARR YoY – all while remaining extremely capital efficient. They’re looking for a Marketing Director that will be responsible for lead generation, will be the 1st marketing hire, and will convert successful marketing campaigns to continue accelerated growth for the company. 

Responsibilities: 

• Develop, document, and report on lead funnels and nurturing campaigns (landing pages & emails) using segmentation, smart rules, behavioral and demographic triggers, dynamic content, and other tools and techniques to ensure high delivery, open, click, and conversion rates
• Plan, execute, and optimize monthly newsletters, customer updates, and other send-offs
• Building and execute inbound email nurturing campaigns
• Setting up, testing, launching emails and automated nurturing campaign
• Managing email campaigns and newsletters in HubSpot and making sure they display properly on different devices
• Create popups and smart call-to-actions to increase the lead conversion on the website (blog, micro pages, store)
• Track the landing pages performance on a weekly basis, identifying trends, and reporting on them; applying appropriate changes to increase the conversion rate

Qualifications:

• 5-7+ years of marketing/lead gen experience 
• Has successfully implemented email marketing automation and nurturing campaigns (min 1 year)
• Has successfully implemented e-commerce email campaigns properly scheduling sequences (min 1 year)
• Managed preparation and distribution of social media posts across various channels (Twitter, LinkedIn, Facebook, Instagram) (min 2 years)
• Managed preparation of live webinars – landing page, form, email, platform setup
• Has used on-site optimization tools such as OptinMonster to create and A/B test popups (min 1 year)
• Contributed to the process of writing, designing, developing, and launching popups, lead-gen landing pages
• Executed monthly newsletters, customer update emails, and other send-offs
• Experience with Hubspot
• Experience (not required): Outreach.io / Salesforce/ LinkedIn Sales Navigator/ Google Ads/ OptinMonster, WordPress, WooCommerce, Google Optimizly
• Preferably worked previously in SaaS/IoT/Tech companies

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