Director of Marketing – Lead Generation – NYC

Cybernetic Search

Director of Marketing – Lead Generation – NYC


  New York, New York
Posted
1 month ago
Duration
Permanent/Fixed Term
Salary
120000
Sector
Sales

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Our client in the Health Tech space is looking for a Lead Generation Marketing Director!

Over the past 24 months they’ve entered a new growth trajectory steaming from the Workspaces vertical, growing from 30 to 90 people, tripling and doubling ARR YoY – all while remaining extremely capital efficient. They’re looking for a Marketing Director that will be responsible for lead generation, will be the 1st marketing hire, and will convert successful marketing campaigns to continue accelerated growth for the company. 

Responsibilities: 

  • Develop, document, and report on lead funnels and nurturing campaigns (landing pages & emails) using segmentation, smart rules, behavioral and demographic triggers, dynamic content, and other tools and techniques to ensure high delivery, open, click, and conversion rates
  • Plan, execute, and optimize monthly newsletters, customer updates, and other send-offs
  • Building and execute inbound email nurturing campaigns
  • Setting up, testing, launching emails and automated nurturing campaign
  • Managing email campaigns and newsletters in HubSpot and making sure they display properly on different devices
  • Create popups and smart call-to-actions to increase the lead conversion on the website (blog, micro pages, store)
  • Track the landing pages performance on a weekly basis, identifying trends, and reporting on them; applying appropriate changes to increase the conversion rate

Qualifications:

  • 5-7+ years of marketing/lead gen experience 
  • Has successfully implemented email marketing automation and nurturing campaigns (min 1 year)
  • Has successfully implemented e-commerce email campaigns properly scheduling sequences (min 1 year)
  • Managed preparation and distribution of social media posts across various channels (Twitter, LinkedIn, Facebook, Instagram) (min 2 years)
  • Managed preparation of live webinars – landing page, form, email, platform setup
  • Has used on-site optimization tools such as OptinMonster to create and A/B test popups (min 1 year)
  • Contributed to the process of writing, designing, developing, and launching popups, lead-gen landing pages
  • Executed monthly newsletters, customer update emails, and other send-offs
  • Experience with Hubspot
  • Experience (not required): Outreach.io / Salesforce/ LinkedIn Sales Navigator/ Google Ads/ OptinMonster, WordPress, WooCommerce, Google Optimizly
  • Preferably worked previously in SaaS/IoT/Tech companies

 

Apply Now

Contact

Email
+44 (0) 20 3589 9300
 

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